《SPACE DESIGN·汪宝来》

项目落于浙江嘉兴，我们为「汪保来」做了一次关于江南与糕点的空间想象。 设计从“舫”出发提取江南画舫的屋顶形态作为门头原型，用连续的檐口、秩序化的立面节奏，重构一艘“靠岸的船”，将画舫的气质，转译成当下街区里可被识别、可被记住的品牌界面。

Located in Jiaxing, Zhejiang, we conceived a spatial narrative weaving Jiangnan charm and pastry culture for Wangbaolai.

Rooted in the "boat pavilion", we extracted the roof profile of Jiangnan painted boats as the storefront prototype. With continuous cornices and ordered facade rhythms, we reimagined a "moored boat"—translating the poise of painted boats into a distinctive, memorable brand interface for the contemporary streetscape.

原本位于商场下沉广场通道旁的店铺，因内部白色招牌不起眼而少人问津。我们增加了传统中国红屋檐后使其焕然一新，门头以画舫屋顶为原型，尽显舟行江南之韵。内部取斗栱样式展现品牌语言，把代表性元素融入其中，提升品牌辨识度，传递分享江南美味的初心。

Nestled beside the sunken plaza corridor of a shopping mall, the store was overlooked due to its inconspicuous internal white signage.We revitalized it with a traditional Chinese red eave. Taking the roof of a Jiangnan painted boat as the prototype, the storefront fully embodies the grace of boating in Jiangnan.Inside, dougong bracket patterns articulate the brand language. By integrating iconic elements, we enhance brand recognition and convey the original intention of sharing Jiangnan delicacies.

整体空间以红色为主深灰色色为主色调，局部空间点缀米色，材料使用免漆板、渐变膜、木转印等现代材料。

The space adopts red and dark grey as the primary colour palette, accented with beige in selected zones. Modern materials including paint-free boards, gradient films and wood-transfer finishes are utilised.

进入空间后，品牌IP「江南打饼人」被转译为动态发光灯膜，嵌入点单与操作界面之中；点单屏与灯具以金属构件系统化连接，入口门把手则由江南花窗元素演化而来，在细节中延续画舫语境

Upon entering, the brand IP Jiangnan Pastry Maker is reinterpreted as a dynamic illuminated light film, integrated into the ordering and service interface.

Ordering screens and lightings are systematically connected by metal components; the entrance door handle is derived from Jiangnan lattice window elements, sustaining the painted boat context in refined details.